LLC Ignite Presentation

We would like to engage an Ignite Team to help us create volunteer programming to increase community pride in keeping Louisville litter-free. Our goals are to grow our volunteers to reach Brightside’s pre- pandemic engagement and to help direct those volunteers to the areas with the greatest need.

We are in the process of re-branding Brightside and the Brightside Foundation with the help of Vimarc Full Service Advertising and Marketing.

Why? To clarify the branding for what Brightside is and does given the lack of promotion and clarity with previous branding “Operation Brightside” and “One Bright City”.

Vision Statement:

To make Louisville the cleanest, safest, and most beautiful city in Kentucky.

Tagline:

Connecting communities for a clean, beautiful Louisville.

We also want to have consistent branding for both sides of our public/private partnership.