Gallopalooza Preview – a Kentucky Derby Festival Event

Friday, March 22 (10am-4pm)
Saturday, March 23 (10am-4pm)
Sunday, March 24 (10am-4pm)

This public event is sponsored by the Kentucky Derby Festival. Gallopalooza 2024 is sponsored by Churchill Downs.

The new Gallopalooza statues for 2024 will be unveiled for the first time and many of the artists who designed and created each of the one-of-a-kind painted statues will be on hand throughout the weekend to answer questions and provide insight to their work. In addition to the public viewing, there will be a series of fun, family-friendly events and activities. Planned activities include a scavenger hunt, coloring contest, children’s reading area, and visitors can vote for their favorite statue. The winning statue will be named the “Best in Show,” and the winning artist will win $2,500 for creating their masterpiece!

In addition, The Kentucky Derby Traveling Exhibit will be on display, showcasing the Kentucky Derby Trophy, a horse statue with a replica garland, a scaled-down version of the finish line, and a small horse trailer.

The event will take place at The First Turn Club. Admission requires a 2024 Pegasus Pin, $7 at select retail locations or $10 at the event.

Find out more at Kentucky Derby Festival


VIP Gallopalooza Preview and Unveiling

Be one of the first to see the 150 new Gallopalooza statues and enjoy an evening at Churchill Downs.

Cocktail reception with passed hors d’ oeuvres and food stations.

$75 per person

Thursday, March 21
5:00 – 8:00 pm

Churchill Downs
First Turn Club
700 Central Avenue
Louisville, KY 40208

Buy Tickets

Sponsorship Opportunities

Louisville’s Sidewalk Derby

Gallopalooza was created as a civic pride initiative to beautify the streets of Louisville, encourage local exploration, increase tourism, showcase local artists and generate civic pride. Since its inception in 2003, Gallopalooza has supported Brightside and its community beautification efforts along with partnering with Waterfront Development Corporation in 2015 to help fund the special LED lighting project on the Big Four pedestrian bridge that connects downtown Louisville to Jeffersonville, Indiana.

Revenue Generated
Gallopalooza Horse 2015


For the third round of Gallopalooza, Mike and Beth Keyes co-chaired “Bridles & Bourbon” sponsored by Brown-Forman. Two new statue designs were added to the stable … a miniature horse atop of half bourbon barrel and a six-foot-tall julep cup … along with a traditional horse statue to help celebrate Louisville’s fast-growing bourbon scene and infrastructure. In addition to supporting Brightside’ mission, this round of Gallopalooza helped to fund the special LED lighting on the Big Four Pedestrian Bridge in partnership with Waterfront Development Corporation.

Where are they now?

Gallopalooza Horse 2009


Gallopalooza returned for a second time under the theme of “Possibility City” and was chaired by Matt Thornton, President and CEO of Thorntons Inc., which served as the presenting sponsor and brought 223 new statues to the streets.

2004 Gallopalooza Horse


Gallopalooza began when John Conti, CEO of John Conti Coffee Co., visited Chicago. He noticed attention-grabbing, eccentrically decorated cow statues and knew the concept would be a big hit in Louisville. So in 2003, he sought the support of Metro Louisville Mayor Jerry Abramson. Mayor Abramson believed the idea would be an ideal way to raise dollars for the city’s Brightside program. With such support, Gallopalooza: Louisville’s Sidewalk Derby took off out of the gate. This first round was chaired by John Conti and Meijer was the presenting sponsor.

Where are they now? 

From downtown’s museum row on Main Street to business storefronts and individual homes throughout Louisville, Gallopalooza’s herd has moved over the years as each statue has gone from sponsors to public displays to their current homes.


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